Tag Archive: Activate at the Point of Excitement

Holistic Financial Services: The End of the One-Trick Pony

As we reach the midpoint of 2019, we can take a look back on financial trends, and clearly say it’s... READ MORE >

Agile Methods Help Your Financial Institution Evolve With Consumer Needs

You’ve invested in your infrastructure, updated your services and are now delivering new products to your customers. Awesome. Wait: It’s... READ MORE >

CRA: Making Lemonade From Lemons

It’s not uncommon in my experience to hear bankers complain about Community Reinvestment Act compliance. You have to follow the... READ MORE >

Digital Dating Game: First Impressions Activate at the Point of Excitement

‘You never get a second chance to make a first impression,’ has never held more true than in today’s digital... READ MORE >

6 Must-Read Predictions for Community Financial Institutions in 2019

Community banks and credit unions are often asking me for guidance on their technology strategies moving into the future. Smaller... READ MORE >

Bank Marketing: Words Can Hurt You

Despite what your mother told you growing up, words can hurt you – worse than sticks and stones. Banking is... READ MORE >

Join us at the ABA Conference 10/21 – 10/23

We will be at the American Bankers Association Annual Convention held between Sunday, October 21, and Tuesday, October 23. Here... READ MORE >

Technology, Data and Compliance – Oh My!

To be a successful service provider, I must keep up on the trends and what community bankers’ top interests and... READ MORE >

Small Businesses Seek Digital Comfort in the Arms of Megabanks

Most financial institutions’ digital account opening process is behind the times, and that’s even more true for small business accounts.... READ MORE >

5 No-Fail Lead Generation Tactics for Banks

One of the top concerns keeping bankers up at night is bringing in new leads to keep the revenue engine... READ MORE >

What Financial Institutions Can Learn From Southwest

As a start-up business leader, I travel a lot. I’m on the road speaking, meeting with clients and highlighting Vetter’s... READ MORE >

[Webinar] Banking Relationships

Join Vetter for an interactive webinar to discover the new paradigm of relationships between community banks and consumers.   Sorry,... READ MORE >

Take a Digital Lesson From the Genius of Tupperware Parties: Affiliate Marketing

Collaboration is the future of business, as we’ve seen in many items we use today, such as iTunes or Amazon.... READ MORE >

Use Technology to Humanize the Digital Experience

When you consider activation at the point of excitement, everyone’s mind goes to Amazon. It has redefined markets, how goods... READ MORE >

Up Your Onboarding Game for True Customer Loyalty

When was the last time you experienced your bank or credit union as a customer? Give it a try. The... READ MORE >

Data, Netflix and the Banking Customer Experience

The conversation around the benefits of data analytics, AI and machine learning always centers on how it will improve the... READ MORE >

Marketing to the Buyers’ Journey to Activate at the Point of Excitement

As a consumer, you probably don’t think much about the process you go through as you’re making a purchase decision.... READ MORE >